According to the survey, since the coating industry entered a period of transformation and upgrading, traditional coatings have begun to enter a period of market weakness, and their market share has shown a downward trend. Coupled with the recent rise in coating raw materials, traditional coatings have been affected by both the market and production costs. Pressure, on the contrary, environmentally friendly coatings are developing at an alarming rate. As the most popular new interior wall coating at the moment, diatom mud’s market sales are rising steadily, and more and more consumers have become the most loyal users of diatom mud products. Why is diatom mud so popular? What characteristics do consumers favor diatom mud? This has become the key point that every diatom mud company and dealer needs to understand.
Superior environmental performance
Although it is an old topic, it is undeniable that the first starting point for many consumers to choose diatom mud products is the superior environmental performance of diatom mud. Diatom mud is made of diatomaceous earth, photocatalyst, inorganic colorants and other raw materials. It does not contain any pollutants, and the strong adsorption of diatomaceous earth and the high decomposition of photocatalyst complement each other, giving diatom mud extremely high air quality. Purification rate, according to laboratory data, the formaldehyde purification rate of diatom mud can reach more than % per hour, and some excellent products can even reach %. With the continuous improvement of residents' living standards, the public's requirements for their own living standards are also rising. In addition, in recent years, reports of various types of indoor pollution have frequently broken out, and some celebrities have also suffered greatly. Consumers' environmental protection needs in the building materials market Starting to increase, the sales volume of diatom mud will naturally increase with the market demand.
Improvement of decorative properties
When diatom mud products first entered the Chinese market, due to their monotonous wall colors and simple texture effects, many consumers left the impression that they had strong environmental protection effects but decorative properties. Insufficient impression. The third day after leaving was a surprise, not to mention that diatom mud has been developed in the Chinese market for more than ten years, and its decorative properties are no longer the same. Whether in terms of color or texture, diatom mud products have reached many levels. Excellent stage. Not only that, most brands of diatom mud have begun to upgrade the wall texture effect into wall art. They have progressed from using simple lines for wall decoration to using calligraphy, painting and other art forms for wall art expression. It can be said that, In terms of decoration, today's diatom mud is no less than most products on the market.
Cost-effective exploration
Diatom mud not only has visible values such as environmental protection and decorativeness, but also has many hidden values, such as the durability of diatom mud. The main component of diatomaceous earth is silica, which has stable chemical and physical properties. Therefore, as long as it is constructed properly, diatomaceous earth walls will not cause wall problems such as yellowing, blackening, peeling and blistering, and the service life can be as long as Twenty years is a one-time investment. In addition to the environmental protection function, many functions such as humidity control and fire retardancy also add a lot of added value to the diatom mud wall. At the same time, diatom mud still has a lot of room for improvement. How can an environmentally friendly, beautiful, and multifunctional wall not be loved by consumers?
Why are diatom mud walls so popular?